Strategy
CSV Import: Getting Started Without a Booking Integration
Not every business runs on booking software. Here's how to get your full customer list into review requests with a simple CSV import.
Reputation
Why Are My Google Reviews Not Showing Up?
A missing review is rarely a mystery once you know where to look. Here are the four most common reasons, and how to check which one applies.
Reviews
Review Request Text Message Examples You Can Copy Today
Real review request text examples for happy customers, urgent jobs, and the negative review filter, ready to copy and adjust.
Product
A Quick Look at Add Ons: When to Buy Extra Requests
A short explainer on Growth plan add ons: when a one time top up makes sense, and when a recurring one does.
Industry
Review Strategy for Electricians: What Actually Moves the Needle
Electricians who win the local map pack usually aren't the cheapest. They're the ones with the highest review velocity.
Compliance
Can You Offer a Discount for a Google Review?
Offering a discount for a review feels harmless. Google disagrees, and the penalties for getting caught are real.
AI Search
What Is Generative Engine Optimization?
GEO is the SEO of the AI search era. Here's what it actually means for a small business, and why reviews sit at the centre of it.
Strategy
Connecting Your Booking Software to Automatic Review Requests
Your booking system already knows when a job finishes. Here's how to use that to send review requests automatically instead of by hand.
Reputation
How to Respond to a Negative Review Without Sounding Defensive
Arguing with a negative review never helps. Here's the simple structure that turns a bad review into proof you handle problems well.
Reviews
How Many Google Reviews Does Your Business Actually Need?
There's no fixed number of reviews that guarantees success. Here's what actually matters more than hitting a target.
Product
Managing Reviews Across Multiple Locations
One business, several locations, several reputations. Here's how to manage Google reviews per location instead of as one blended average.
Industry
How Plumbers Can Get More Five Star Reviews
Emergency callouts decide fast, and reviews are often the only signal homeowners check first. Here's how plumbers turn finished jobs into five star reviews.
Compliance
Is It Legal to Text Customers Asking for a Review?
Review request texts touch real telecoms law. Here's what counts as compliant, and what doesn't, across the US, UK and EU.
AI Search
How ChatGPT and AI Search Choose Which Businesses to Recommend
ChatGPT and Google's AI Overviews recommend businesses differently than a search results page does. Here's what they actually look at.
Strategy
How Review Velocity Affects Your Local Search Ranking
Star rating isn't the only thing Google looks at. Review velocity, how steadily new reviews arrive, plays a bigger role than most businesses realise.
Reputation
How to Remove a Negative Google Review
You can't delete a Google review yourself, but you can report one that breaks the rules. Here's exactly how that process works, and when it won't help.
Reviews
The Best Time to Ask a Customer for a Review
The single biggest factor in whether a review request works is timing. Here's when to ask, and why automating that moment matters.
Compliance
Google Review Policies: What's Allowed and What Isn't
Google's rules on asking for reviews are mostly common sense. Here's the full picture, and where businesses get caught out.
Strategy
SMS vs Email Review Requests: Which Gets More Responses?
Both channels work. Here's how to pick the right one for your business, and when to use both.
Reputation
The Negative Review Filter: How It Works and Why It Matters
Give unhappy customers a private way to tell you what went wrong, before it becomes a public 1-star review.
Reviews
How to Ask Customers for Google Reviews (Without Being Awkward)
A simple, repeatable way to ask happy customers for a Google review by text or email, without it feeling forced.