Strategy
Connecting Your Booking Software to Automatic Review Requests
Your booking system already knows when a job finishes. Here's how to use that to send review requests automatically instead of by hand.
Reputation
How to Respond to a Negative Review Without Sounding Defensive
Arguing with a negative review never helps. Here's the simple structure that turns a bad review into proof you handle problems well.
Reviews
How Many Google Reviews Does Your Business Actually Need?
There's no fixed number of reviews that guarantees success. Here's what actually matters more than hitting a target.
Product
Managing Reviews Across Multiple Locations
One business, several locations, several reputations. Here's how to manage Google reviews per location instead of as one blended average.
Industry
How Plumbers Can Get More Five Star Reviews
Emergency callouts decide fast, and reviews are often the only signal homeowners check first. Here's how plumbers turn finished jobs into five star reviews.
Compliance
Is It Legal to Text Customers Asking for a Review?
Review request texts touch real telecoms law. Here's what counts as compliant, and what doesn't, across the US, UK and EU.
AI Search
How ChatGPT and AI Search Choose Which Businesses to Recommend
ChatGPT and Google's AI Overviews recommend businesses differently than a search results page does. Here's what they actually look at.
Strategy
How Review Velocity Affects Your Local Search Ranking
Star rating isn't the only thing Google looks at. Review velocity, how steadily new reviews arrive, plays a bigger role than most businesses realise.
Reputation
How to Remove a Negative Google Review
You can't delete a Google review yourself, but you can report one that breaks the rules. Here's exactly how that process works, and when it won't help.
Reviews
The Best Time to Ask a Customer for a Review
The single biggest factor in whether a review request works is timing. Here's when to ask, and why automating that moment matters.
Compliance
Google Review Policies: What's Allowed and What Isn't
Google's rules on asking for reviews are mostly common sense. Here's the full picture, and where businesses get caught out.
Strategy
SMS vs Email Review Requests: Which Gets More Responses?
Both channels work. Here's how to pick the right one for your business, and when to use both.
Reputation
The Negative Review Filter: How It Works and Why It Matters
Give unhappy customers a private way to tell you what went wrong, before it becomes a public 1-star review.
Reviews
How to Ask Customers for Google Reviews (Without Being Awkward)
A simple, repeatable way to ask happy customers for a Google review by text or email, without it feeling forced.